ALARA X
ALARA X
Alara X is Türkiye's pioneering AI media character — built in the IAMX studio. From social feeds to national television, from a talk-show desk to global brand campaigns, she became the face of a new media format.
The Lenovo Yoga Aura Edition × Alara X “Media First” campaign was honoured in two categories at MMA SMARTIES Türkiye 2025.
For putting an AI character at the centre of a national product launch — not as an effect, but as the medium.
Recognized for a real-time digital human leading brand storytelling end to end.
Lenovo credited the IAMX Alara and Carat teams as project partners in its own award announcement.
Two pieces of content. One brand collaboration. More than six million organic views — reported by MediaCat and Marketing Türkiye.
Cross-platform campaign performance · IAMX reported data.
The first AI character in Türkiye to take a TEDx stage — twice — sharing the programme with journalists, artists and scientists.
No paid-media inflation — this is what a digital character earns on its own across three platforms.
Platform analytics · IAMX reported data.
Born on YouTube. Moved to television screens. Shared a stage with some of Türkiye's best-known names.
Alara X opened the ceremony together with Okan Bayülgen — an event that received 1,651 entries from around 100 countries.
Read on TRT Haber →CNBC-e hosted Alara X in the studio and published dedicated video content on its own site.
Watch on CNBC-e →Alara X joined Çağla Şıkel's programme on NOW — a digital character sharing a live broadcast desk with a household name.
Scientists, journalists, actors and athletes — interviewed by a character that writes its own questions, draws analogies and refers back to earlier answers.
The paper treats Alara X as a character positioned as Türkiye's first homegrown virtual influencer, and analyses public discourse around her.
A second study describes her as a digital character audiences want to befriend — a social actor that also collaborates with brands.
Alara X hosts, presents, launches and interviews — live, in Turkish and English. Or we build a character that belongs entirely to your brand.
